BRAND MANAGEMENT – Confirmed

ACARA

11 – 12 Mei 2020 | Rp. 6.900.000 di Yogyakarta/ Semarang/ Solo
02 – 03 Juni 2020 | Rp. 8.900.000 di Bali/ Batam/ Balikpapan/ Manado/ Lombok
Online Training Available | 15 – 16 Juni 2020 | fee at proposal – CONFIRMED

Jadwal Training 2020 Selanjutnya …

DESKRIPSI TRAINING BRAND MANAGEMENT

Persaingan yang sangat tajam antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan  setiap manager marketing harus menyiapkan strategi   tentang brand management.  Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training ini akan mempelajari tentang  konsep dan implementasi  brand management, mulai dari perencanaa brand, proses manajemen brand,  audit brand  dan langkah-langkah dalam mendesain brand yang sukses di pasar.

TUJUAN TRAINING BRAND MANAGEMENT

• Memahami konsep dan implementasi brand management
• Mampu mendesain  brand yang sukses
• Mampu mengaudit dan mengevaluasi brand
• Mampu melakukan perencanaan media untuk brand equity
• Mampu melakukan perencanaan promosi untuk brand development

MATERI TRAINING BRAND MANAGEMENT

1. Introduction to Marketing and Brand Management

• What is brand management
• The primary responsibilities of brand managers
• Trends in brand management
• The benefits strong brands deliver to organizations

2. The brand management process
3. Element of Brand loyalty
4. Steps to helps brands connect emotionally to their customers:

• Develop success (re)position a brand
• Create and manage a strong brand identity
• Develop a brand identity system and standards
• Develop a powerful brand tagline
• Publicity and word-of-mouth marketing to a brand’s advantage
• Using blogs and other social media to build brands

5. Evaluate advertising campaigns and develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :

• Marketing tools and techniques
• Use internal communication, education and training and organization design to align the organization in support of the brand
• Develop a brand building organization and transform employees into enthusiastic brand champions

7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches

PESERTA TRAINING

Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

METODE TRAINING

• Ceramah
• diskusi
• persentasi

Waktu  Dan Tempat Training 2020

Hotel Santika Kuta, Bali
Hotel Nagoya Plaza, Batam
Hotel Fave, Balikpapan
Hotel Aston, Manado
Hotel Lombok Raya, Mataram
Hotel Serela Merdeka, Bandung
Hotel Santika Pandegiling, Surabaya
Sofyan Hotel Betawi, Jakarta
Hotel Ibis Solo
Hotel Ibis Simpang Lima, Semarang
Hotel Ibis Malioboro, Yogyakarta

• 4 – 5 Mei 2020
• 11 – 12 Mei 2020
• 2 – 3 Juni 2020
• 8 – 9 Juni 2020
• 15 – 16 Juni 2020
• 22 – 23 Juni 2020
• 29 – 30 Juni 2020
• 6 – 7 Juli 2020
• 13 – 14 Juli 2020
• 20 – 21 Juli 2020
• 27 – 28 Juli 2020
• 3 – 4 Agustus 2020
• 10 – 11 Agustus 2020
• 18 – 19 Agustus 2020
• 24 – 25 Agustus 2020
• 31 Agustus 2020 – 1 September 2020
• 7 – 8 Sepember 2020
• 14 – 15 September 2020
• 21 – 22 September 2020
• 28 – 29 September 2020
• 5 – 6 Oktober 2020
• 12 – 13 Oktober 2020
• 19 – 20 Oktober 2020
• 26 – 27 Oktober 2020
• 2 – 3 November 2020
• 9 – 10 November 2020
• 16 – 17 November 2020
• 23 – 24 November 2020
• 30 November 2020 – 1 Desember 2020
• 7 – 8 Desember 2020
• 14 – 15 Desember 2020
• 21 – 22 Desember 2020
• 28 – 29 Desember 2020

Taufik Imawan,ST,MM  and Team – Ahli Marketing

MARKETING TRAINING: BRAND MANAGEMENT

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