Certified Digital Marketing – American Academy Certification (AVAILABLE ONLINE)

Certified Digital Marketing

JADWAL TRAINING ONLINE

17 – 19 Februari 2021 | Rp 6.900.000,- Online Training – CONFIRMED

Deskripsi Training Certified Digital Marketing

Digital innovations such as big data and analytics, cloud and mobile solutions, social media, and the Internet of Things are changing  the  dynamics  of  competition  across  industries. Business leaders know they must transform their organizations in response, but they do not know how. Having the right technologies in place is important, but not sufficient. The full benefits of digital transformation can only be   realized   through   a clear   understanding   of   digital technologies, a visionary   digital   strategy,   appropriate organizational change, and extensive capability building. We have designed  the Digital Marketing  syllabus to cover the aspects of Internet, Social Media and Mobile Marketing that we think are most relevant to the marketing mix for ‘Business to Business’ (B2B), ‘Business to Consumer’ (B2C) and ‘Not-for- Profit’ marketing, communications and PR. The   training   encompasses   the   channels,   platforms   and techniques  covered  over  the  intensive  4-day training  course should be at the core of any general marketing plan and form the foundation for digital marketing activity, whether in-house or outsourced to third party agencies and consultants. The American Academy certified tutors will work hard to share their  experience  and  expertise  in  the  time  available,  giving participants that a general overview of each aspect of Digital Marketing  and  sharing  techniques  and  strategies  that  the participants can implement effectively for business growth and development of business.

Training Objectives

After the completion of the training, participants are expected to  have  the  digital  business  transformation  insights  and capabilities such as:

1. Develop digital  marketing  strategy  that  leverages organization competitive advantage and preserves it for the future
2. Adapt the structures and processes of the organization to take advantage of digital marketing opportunities and reduce digital threats
3. Recognize new digital marketing technologies that will impact partipants’ business organizations
4. Identify new products and markets that can be accessed
5. through digital marketing technologies
6. Roll out the capability development process to support
7. the digital  marketing  change  in  the  participants’ organizations

Certified Digital Marketing Training Outline

1. Overview Of Digital Marketing
2. Case Study Presentations
3. Briefings (Online Payments, Disability Web Access, Surveys & Forms, Affiliate & Voucher Marketing, Crowdsourcing)
4. Web Marketing
5. Search Engine Optimisation (SEO)
6. Online Advertising
7. Social Media Marketing (Facebook & Linkedin)
8. Mastering Google (AdWords Advertising, Analytics & Applications)
9. Micro Blogging – Twitter
10. Copy Writing For The Web, Social Media & Mobiles
11. Mobile Marketing
12. Email Marketing
13. Video & Audio (Podcasting) Marketing
14. Strategic & Action Planning
15. Presentations & Review

Target Audience

The Digital Business  Transformation  training and certification by International Board of Standards is designed for business and marketing leaders and senior managers from all business areas, such as marketing, operations, IT, and strategy, who wish to   develop   a   strategic   roadmap   for   digital   business transformation in their organizations.

Lead Instructor

Andika Bayu Saputra,S.Kom.,M.Kom

METODE, KETENTUAN, INVESTASI DAN FASILITAS ONLINE TRAINING

Metode Training Online

Metode pelatihan  online dapat dilakukan dengan dua metode dimana Peserta dapat memilih  metode yang sesuai. Metode tersebut adalah :

1. Metode Peserta Belajar Online Mandiri  (Asinkron) yaitu:
   • Peserta mendownload materi pelatihan (dalam bentuk file PPT/PDF/video) dan belajar mandiri dengan waktu belajar diatur sendiri oleh peserta.
   • Masa aktif tayang setiap materi pelatihan 4 minggu dengan disediakan konsultasi maks 4 jam online dihitung sejak materi mulai ditayangkan.
   • Apabila diperlukan peserta dapat diskusi atau konsultasi terkait dengan materi yang akan difasilitasi oleh konsultan/trainer melalui berbagai media seperti Google Meet, Hang Out, Zoom, Team link, atau WhatsApp sesuai dengan kesepakatan.
   • Tersedia paket harga khusus jika ada beberapa orang mendaftar untuk training yang sama dan dari perusahaan yang sama
2. Metode Live Online Training (Sinkron)  yaitu:
   1. Instruktur mengajar secara LIVE dengan durasi 4 jam perhari selama 2 hari secara terjadwal
   2. Media Live training dapat menggunakan Google Meet, Hang Out, Zoom atau Team link.
   3. Tersedia harga khusus jika training yang sama diikuti oleh beberapa peserta dari perusahaan yang sama

Ketentuan Online Training 

1. Persiapan Peserta
   • Dianjurkan menggunakan laptop, bukan smartphone.
   • Koneksi internet yang stabil.
   • Buku dan alat tulis.
2. Platform yang digunakan
   • Beberapa alternative platform Zoom, Google Meet, Hang Out,  Team link atau Webex untuk conference live training
   • Materi, tugas dan dokumen lain akan diupload dalam Google Classroom
   • Peserta menginstall aplikasi sesuai yang akan digunakan

Investasi dan Fasilitas Online Training

• Online training Rp 2.900.000,-
• Ujian $500 USD
• Jika melanjutkan sertifikasi ada tambahan biaya pembelian voucer ujian senilai $500 dengan kurs dollar hari ini dan dilaksanakan pada tanggal setelah training.
• Modul online training, try out online, dan ujian online.

Certified Digital Marketing *International Certification by American Academy*

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