SOCIAL BRAND AND CSR COMMUNICATION

Acara

16 – 17 Maret 2020 | Rp 4.500.000/ peserta di Jakarta
13 – 14 April 2020 | Rp 4.500.000/ peserta di Jakarta
04 – 05 Mei 2020 | Rp 4.500.000/ peserta di Jakarta

Jadwal Training 2020 Selanjutnya …

PENDAHULUAN

Nilai sebuah brand bukan hanya dari visual (logo) dan baris kata, tetapi juga respon emosional kolektif tentang pencitraan dan pengalaman. Jika brand, umumnya dibangun perusahaan dengan pemasaran tradisional, social brand justru dibangun oleh pemasaran sosial dan dibentuk oleh konsumen itu sendiri.

MATERI TRAINING SOCIAL BRAND AND CSR COMMUNICATION

1. Corporate Branding
2. Brand Planning
3. Corporate Identity and reputation,
4. Social Brand
5. Stakeholder Mapping
6. Communication to Stakeholder Relevant
7. CSR Communication as Social Branding
8. Cyber Branding
9. Tools and techniques of Social Brand.

OBJEKTIF TRAINING

• Memberikan mindset dan pemahaman tentang social brand.
• Peserta mampu mengimplementasikan dan membangun social brand  perusahaan.

SIAPA SEBAIKNYA MENGIKUTI TRAINING INI?

• Public Relations/Humas
• Brand Executive
• Praktisi CSR

METODE TRAINING

• Presentasi
• Case Study
• Diskusi
•  Dialog Informal

INSTRUCTOR OF SOCIAL BRAND AND CSR COMMUNICATION TRAINING

Ujang Rusdianto,S.I.Kom, M.IKom. and Team

VENUE 

Jakarta (Amos Cozy, Amaroossa Residence, Haris Tebet, Gd Muamalat Institute, Setiabudi Building 2, Gd Estubizi Bussiness Center, Ibis Manggadua, Little Amaroossa Residence, Cosmo Amaroossa, Zodiak MT. Haryono, Grand Tjokro)

TRAINING DURATION 

2 days

JADWAL TRAINING 2020

• 16 Mar 2020-17 Mar 2020
• 13 Apr 2020-14 Apr 2020
• 04 Mei 2020-05 Mei 2020
• 15 Jun 2020-16 Jun 2020
• 13 Jul 2020-14 Jul 2020
• 18 Agust 2020-19 Agust 2020
• 14 Sep 2020-15 Sep 2020
• 19 Okt 2020-20 Okt 2020
• 16 Nop 2020-17 Nop 2020
• 14 Des 2020-15 Des 2020

INVESTMENT/PERSON

1. 4.500.000/person (full fare) or
2. 4.250.000/person (early bird, payment 1 week before training) or
3. 3.950.000/person (if there are 3 persons or more from the same company)

FACILITIES FOR PARTICIPANTS

1. Training Module
2. Flash Disk contains training material
3. Certificate
4. Stationeries: NoteBook and Ballpoint
5. T-Shirt
6. Backpack
7. Training Photo
8. Training room with full AC facilities and multimedia
9. Lunch and twice coffeebreak everyday of training
10. Qualified instructor
11. Transportation for participants from hotel of participants to/from hotel of training (if minimal number of participants from one company is 4 persons)

CSR COMMUNICATION AND SOCIAL BRANDING BUILDING

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