STRATEGIC COMMUNICATION IN TOTAL REWARD – Half Confirmed
Acara
29 Agustus– 1 September 2016 | IDR 9.500.000 di Hotel Ibis Bali Petitenget, Bali
DESCRIPTION
This training gives you an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviours can be influenced by communications. In addition, an eight-step process is detailed giving you guidance to create an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition.
OBJECTIVES
- Learn the rationale for strategically planning a communication campaign
- Discuss the characteristics of effective communication
- Obtain an understanding of the eight steps of the communication process
- Identify the appropriate communication channel to deliver the message
- Cover specific total rewards communications considerations and special situations
- Find out how to effectively and efficiently manage your communication campaign
COURSE OUTLINES
Communication strategy and total rewards
- Total rewards concepts and components
- Value and purpose of strategic total rewards communication
- Effective communication
- Management’s role in communication
Communication fundamentals
- Fundamentals of communication
- Characteristics of effective communication
- The strategic communication process
The strategic communication process: Steps 1-4
- Step 1: Analyse the situation
- Step 2: Define the objectives
- Step 3: Conduct audience research
- Step 4: Determine key messages
- Case study
The strategic communication process: Steps 5-6
- Step 5: Select the communication channel
- Face-to-face
- Paper-based
- Technology-based
- Step 6: Develop the communications campaign
The strategic communication process: Steps 7-8
- Step 7: Implementation
- Step 8: Evaluation
- Case study
- Managing the communication campaign
Total rewards communication and special situations
- Total rewards communication
- Compensation
- Benefits
- Work-life
- Performance and recognition
- Development and career opportunities
- Total rewards statements
- Special situations
- Working effectively with external vendors and internal communication departments
DELIVERY TYPES
Lecturing, participative discussion, and case study.
INSTRUCTOR
Dr. (Cand.) Patisina, ST., M. Eng. CPHRM. C.Ht. CT. NNLP
TRAINING FACILITIES
- Training Modul
- Stationeries
- Certificate of Completion
- Exclusive Backpack
- Flashdisk containing materials
- 2x coffee breaks and lunch at days of training
- Exclusive Polo Shirt
- Training photo
TIME & VENUE
- Date : 29 Agustus– 1 September 2016
- Time : 08.00 – 16.00 Wib
- Venue : Hotel Ibis Bali Petitenget – Jl. Petitenget No. 19 Kuta Utara, Bali
TRAINING FEE
Training fee sebesar IDR 9.500.000 per peserta (NonResidential -Tidak Termasuk Penginapan).Biaya tersebut tidak termasuk pajak.